BofA Reiterates Buy On Roku Citing Multiple Long-Term Growth Drivers

BofA Securities reaffirmed its Buy rating and $140 price target on Roku Inc. (NASDAQ:ROKU), maintaining a positive outlook on the company’s long-term growth trajectory.

The firm stated that Roku continued to benefit from several strategic initiatives, although the precise timing and magnitude of their impact remained uncertain. Nevertheless, momentum across the business was described as positive.

Analysts identified multiple potential upside drivers to their 2027 forecasts, including expansion in third-party demand-side platform (DSP) partnerships, growth in self-service advertising, increasing premium subscription revenue, sustained engagement on The Roku Channel, and stabilization within the media and entertainment ecosystem.

BofA also outlined a potential bull-case scenario in which adjusted EBITDA could reach approximately $1 billion, significantly exceeding current consensus expectations.